Researches have made it possible for us to understand the
different aspects relate to the online trading field. But there are still some loopholes related to
the aspects which effect the online trading and the response of the people and
different constants and variables which are inter related with each other. This makes impossible to compare various
studies and their output is limited and the factual knowledge is difficult to
locate.
Classification of the online buyer’s reactions and Conduct.
There were 35 factual studies examine in this research.
Among these 29 was done using the method of surveys. Other methods of studies
such as lab work and other experiments were used sometimes. The primary aim was to make a classification
indicating aspects associated to the online trading conduct and morals that are
taken in the priority.
After working over the 35 factual procedures, we locate the
ten interrelated aspects of which the factual proof identifies the common
relations. These include the outer
environment, sector of population, personal information, item information,
conduct towards the online trading, aim for online trading, giving the decision
making power, and the pleasure to shop online. The outer environment, sector of
population, personal information, item information are not dependent and the remaining which
include conduct towards the online trading, aim for online trading, giving the
decision making power, and the pleasure to shop online are the contingent in
the factual studies.
There are little one among the 3 studies in which all the 10
aspects are included, and their some contradictions in the factual studies
which contain the similar aspects. Not considering but only for getting the
information we combine these 10 aspects making a model in which the necessary
relations among them are showed. The similar five aspects as precursor does not
depend on each other but infect some researchers have placed the website
quality in the dependent column. These
five values show the behavior towards the online trading. Conduct and aim to buy through the internet
are clearly mentioned and given more preference in the factual studies. The
first step which comes in the online trading is the decision which has to be
taken by the consumer and this is considered as a conduct stage. The delineate
interrelationships between the behavior, aim , decision and the online trading
are dependent on the theory of the reasoned action which helps to clear the
association between aims, conduct and the beliefs. The buyer pleasure is taken
as separate aspect in the study. This
can happen at any of the step which is based on the buyer’s participation in
the process of the online trading. The association between the pleasure,
conduct, behavior, aim and the decision making and the online trading are
predicted to be having a double relationship due to corresponding effect of one
on the other. Moreover the two precursor’s dealer or the item properties and
the presentation of the website are discovered to have direct effects on the buyer’s
pleasure.
